QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is an optically machine-readable label that is attached to an item and that records information related to that item. The information encoded by a QR code may be made up of four standardized types ("modes") of data (numeric, alphanumeric, byte / binary, Kanji) or, through supported extensions, virtually any type of data.[1]
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http://blog.hubspot.com/blog/tabid/6307/bid/29449/How-to-Create-a-QR-Code-in-4-Quick-Steps.aspx
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AT&T Mobile Barcode Services
https://www.wireless.att.com/businesscenter/solutions/mobile-marketing/products/mobile-barcode-service.jsp
AT&T Mobile Barcode Services offers a complete solution for quick response (QR) and UPC code management. Design and publish your own mobile codes, link them to engaging websites to drive traffic, and measure consumer responses in near real-time. Whether you're an experienced digital marketing agency or a business testing the mobile marketing waters, AT&T offers world-class tools and expert assistance every step of the way.
Create QR codes that link to information about your organization, products, services, and special events and offers.
- Drive clients to vibrant and engaging content like videos, offers, sweepstakes and mobile Web content.
- Track calls to action that result from the QR code link, to monitor and measure the success of each campaign.
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