Job Description PRO - USPS OPERATIONS MANUAL Page 4-7 2013
4.24 The district public
relations officer (DPRO)
is the chair of the district public relations committee and is appointed
by the district commander. His committee is comprised of squadron PR officers,
one from each of the squadrons within the district. The DPRO reports directly
to the district executive officer. The DPRO is the liaison between the national
public relations committee and squadron PROs. He is responsible for organizing
and coordinating PR activities that involve several squadrons in an event.
Examples are boat shows, which draw potential members from several squadron
areas, and other activities that attract the public from large territories.
The
DPRO is responsible for ensuring that SPROs seek maximum local publicity for
boating courses offered by their squadrons, as well as other newsworthy
squadron activities. Using the PROLog as a foundation, the DPRO provides
information about tools, ideas and procedures that the SPROs use in their jobs.
To this end, the DPRO conducts meetings, workshops and instructional seminars
for SPROs to communicate these ideas and information.
The
DPRO is responsible for administering the Cooperative Advertising Program in the district. For
complete details on this program, refer to 3.24
