Branding Standards

United States Power Squadrons®

Come for the Boating Education…Stay for the Friends℠

Marketing/Branding_Manual.pdf


July 2015 Version 1.5

http://www.usps.org/national/eddept/

 

News and Announcements

 

September 2014 Governing Board Presentations

Two presentations were made in Crystal City during the Governing Board meeting that were interesting and of use to members. (23 Oct 14)

• The Boating Skills Virtual Trainer (BSVT) presentation (53.2MB, PPTX) describes the operation of USPS's newest training device. A BSVT fact sheet (75KB, PDF) is also available that gives a synopsis of information on the trainer and how to reserve one for your squadron's use.
• Social Media: A Communication Bridge (1249KB, PPTX) describes how social media can be used by USPS to expand its reach on the Internet and attract new followers and members.

Mouse Pads for US

Public Relations Office Fall Conference Report 2014

                                                                        

                                                                                                September 19, 2014

To:       D/Lt/C Jonathan D. Bensman, AP          

From:  D/Lt (P/C) Robert Scully, N

           USPS District 8

           Public Relations Committee Chair

CC:     District 8 Cdr. Mary Dodd, SN

            D/Lt/C Evelyn Northrop, AP

Subject: Public Relations Office Fall Conference Report 2014

This report is being provided by the chairman of the public relations committee. The following items as defined by the job description were accomplished. A few summary details follow.

• Promoted and supported the efforts of the district committee
• Coordinate entries into USPS National contests relating to PR activities
• Became more familiar with the PRO-LOG manual
• Prepared article(s) for publication in the district newsletter.
• Prepared a written report at the end of the watch year

The support process included working with other members of the D8 Bridge planning on the 75-year Anniversary celebration. Requested by email, that all Public Relations Officers  and Commanders bring proclamations, video equipment, the history video, the latest burgee, the newsletter and the roster to share with others during the conference and as many members as they could to make this the biggest event ever. 

Submitted the winning entry from D8 to National for final judging in the Notebook Contest.    

Continued to post approved items to D8 Facebook and emphasized the use of PROLOG and Keeping Up.

Encouraged the use of the D8 SailAngle Public Relations group unsuccessfully.

http://www.sailangle.com/group/home/groupid/2654

Updated and added various items of importance to the PRO Blog which can be found at http://prod8usps.blogspot.com/.

Put together a promotional summary 75 Year power point pitch. http://prod8usps.blogspot.com/2014/05/75-year-pitch-to-vbps.html

Compiled photos into the Vero Beach Power Squadron history video with the VBPS PR, Sue Hamel, for the Fall Conference.

Promoted the start up of a District 8 Environmental Committee.

Attended a First Timers BBQ put on by SLRPS supporting squadron camaraderie inside D8.

Recommended

1. Squadrons gather members together during National Safe Boating Week and walk a bridge in their respective area with the 75 Year District 8 Burgee and their respective squadron burgee during the cooler part of the day.

2. Hold a squadron open house at the local library. This would include organizing a FREE presentation about USPS, the world of boating and Safe Boating Week.

3. Proposed a D8 equipment demonstration event to include - life raft deployment, CO2 cartridge life jacket inflation and flare launching. The following link is a sample of a prior event http://prod8usps.blogspot.com/2013/09/lift-raft-demonstation-d8-100-year-event.html.

Respectfully submitted,

D/Lt (P/C) Robert Scully, N

USPS District 8 PRO Chair

scullybg@comcast.net

                                                     

D8 Duckrace

IDEA! District 8 Duckrace

Information source - http://www.duckrace.com/game-races.html

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Scully 75 Year Art

D8 Proclamations

Squadrons could work with their respective local government and request proclamations from their town and/or county for the 75^th D8 and 100^th USPS Anniversary. Those who get them should bring them to the Fall Conference where they would be put on display.